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Alchemy Branding

The Australian bar industry has a primarily untrained work-force, hence the Alchemy Program was developed to dramatically improve bartender skill, knowledge and consistency.

It was this notion of transformation that lead to the name 'Alchemy', whilst the ethanol molecule formed the basis for the logo.

Client Requirements: Identity, sales tool, website, advertising, How To videos, hype video, drink photography, visual teaching aids.

Alchemy Logo
Client: Alchemy

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